Wat maakt een interview een goed interview?
Je kent het misschien: je zit tegenover een journalist, klaar om je verhaal te doen. Je wilt dienstbaar zijn, dus je beantwoordt elke vraag zo goed mogelijk. Want zo heb je het geleerd. Maar na afloop denk je: heb ik eigenlijk wel gezegd wat ik wilde zeggen? Of: waarom is dát nou het citaat geworden?…
Waarom je je echt niets meer kan herinneren van die goede spreker
Ken je dat? Je zit bij een presentatie op een congres en iemand op het podium grijpt je aandacht. Je bent onder de indruk. Iets in de manier waarop diegene spreekt, pakt je. Je denkt: dit is goed. Dit ga ik onthouden en mijn collega’s vertellen. En dan, een paar dagen later: je weet nog…
Critical crisis communication mistakes organisations keep making (despite knowing better)
In today’s fast-paced media landscape, journalists and social media users react with unprecedented speed. Yet, many companies underestimate just how quickly a crisis can escalate and how crucial it is to respond swiftly and effectively. Good preparation is half the battle, as a well-known Dutch saying goes. But preparation isn’t just about having a plan—it’s about ensuring that plan is continuously updated and actively tested. After all, a reputation arrives on foot and leaves on horseback. At Sharpe International, we repeatedly see even well-organized companies falling back on instinct and bureaucracy when speed and clarity are paramount. In this article, we highlight the most common crisis communication mistakes and how organizations can avoid them.
Top 10 Trends in Corporate and Financial PR for 2025
As we move into 2025, corporate and financial PR is evolving at an unprecedented pace. AI-driven strategies, shifting political dynamics, and the increasing dominance of digital platforms are redefining the way companies communicate. Social media will remain a key battleground, but approaches will diverge significantly across regions and ideological groups due to differing attitudes toward moderation and content governance. To stay ahead, PR professionals must embrace innovation, navigate polarization, and prioritize authenticity. Here are the ten key trends shaping PR in the coming year.
Will DXPs replace corporate websites?
Some marketing experts predict that corporate websites will become obsolete, replaced by direct communication through social media and fully integrated digital experience platforms (DXPs). While businesses are shifting toward more seamless and personalized digital interactions, the idea that websites will disappear is misleading. Instead, they are evolving—becoming smarter, more connected, and more essential than ever.
Sharpe International Joins the European AI Alliance
HAARLEM, September 26, 2024 – Sharpe International Communications is proud to announce that Director and PR Consultant Gerrie Spaansen has joined the European AI Alliance. This strategic move aligns Sharpe International with the European Commission’s initiative to foster open policy dialogue on Artificial Intelligence (AI) across Europe.
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