Wat maakt een interview een goed interview?
Je kent het misschien: je zit tegenover een journalist, klaar om je verhaal te doen. Je wilt dienstbaar zijn, dus je beantwoordt elke vraag zo goed mogelijk. Want zo heb je het geleerd. Maar na afloop denk je: heb ik eigenlijk wel gezegd wat ik wilde zeggen? Of: waarom is dát nou het citaat geworden?…
Waarom je je echt niets meer kan herinneren van die goede spreker
Ken je dat? Je zit bij een presentatie op een congres en iemand op het podium grijpt je aandacht. Je bent onder de indruk. Iets in de manier waarop diegene spreekt, pakt je. Je denkt: dit is goed. Dit ga ik onthouden en mijn collega’s vertellen. En dan, een paar dagen later: je weet nog…
Critical crisis communication mistakes organisations keep making (despite knowing better)
In today’s fast-paced media landscape, journalists and social media users react with unprecedented speed. Yet, many companies underestimate just how quickly a crisis can escalate and how crucial it is to respond swiftly and effectively. Good preparation is half the battle, as a well-known Dutch saying goes. But preparation isn’t just about having a plan—it’s about ensuring that plan is continuously updated and actively tested. After all, a reputation arrives on foot and leaves on horseback. At Sharpe International, we repeatedly see even well-organized companies falling back on instinct and bureaucracy when speed and clarity are paramount. In this article, we highlight the most common crisis communication mistakes and how organizations can avoid them.
Top 10 Trends in Corporate and Financial PR for 2025
As we move into 2025, corporate and financial PR is evolving at an unprecedented pace. AI-driven strategies, shifting political dynamics, and the increasing dominance of digital platforms are redefining the way companies communicate. Social media will remain a key battleground, but approaches will diverge significantly across regions and ideological groups due to differing attitudes toward moderation and content governance. To stay ahead, PR professionals must embrace innovation, navigate polarization, and prioritize authenticity. Here are the ten key trends shaping PR in the coming year.
Will DXPs replace corporate websites?
Some marketing experts predict that corporate websites will become obsolete, replaced by direct communication through social media and fully integrated digital experience platforms (DXPs). While businesses are shifting toward more seamless and personalized digital interactions, the idea that websites will disappear is misleading. Instead, they are evolving—becoming smarter, more connected, and more essential than ever.
AI Search Engines Mimic Journalists, Transforming SEO into PR
The integration of advanced AI search functions, like OpenAI’s recent update to ChatGPT, marks a shift in digital search that mimics journalistic practices. Today’s AI-powered search engines focus not only on finding keywords but on delivering context-rich, high-quality content, much like effective PR strategies. As search technology evolves, marketers and content creators must adopt a PR-oriented mindset—prioritizing trust, authority, and user value over technical SEO tactics.
PR and the Value of Trust
The rise of disinformation in media has fundamentally altered the PR landscape. As a former journalist, I often observed the difficulties reporters face in finding reliable sources. The dissemination of false or misleading information, often exacerbated by social media algorithms, has made it harder for journalists to do their jobs effectively.
Which Financial Market Outlooks and Investment Perspectives Resonate Most with the Media?
In the financial sector, market outlooks and investment perspectives are crucial for (professional) investors. They serve as guidelines for investment decisions and offer insights into economic trends. However, not every outlook or perspective garners equal attention in financial media. What determines which market views and investment insights catch the interest of financial journalists, and how are they portrayed in the media?
PR and the Growing Crisis of Fake News
In today’s media landscape, trust is a fragile commodity. Journalists face the increasing challenge of offering truth amidst the daily avalanche of fake information, incorrect data, and baseless claims. The ability to identify misinformation and disinformation has become crucial for both journalists and their audiences.
The Art of the Pitch: Making Your Financial News Irresistible to Media
News hijacking—seizing the moment to insert your client’s perspective into breaking news—is a powerful PR tactic. But it requires precision and timing. Journalists are under pressure to deliver stories quickly, and they need credible sources they can rely on.
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