Critical crisis communication mistakes organisations keep making (despite knowing better)
In today’s fast-paced media landscape, journalists and social media users react with unprecedented speed. Yet, many companies underestimate just how quickly a crisis can escalate and how crucial it is to respond swiftly and effectively. Good preparation is half the battle, as a well-known Dutch saying goes. But preparation isn’t just about having a plan—it’s about ensuring that plan is continuously updated and actively tested. After all, a reputation arrives on foot and leaves on horseback. At Sharpe International, we repeatedly see even well-organized companies falling back on instinct and bureaucracy when speed and clarity are paramount. In this article, we highlight the most common crisis communication mistakes and how organizations can avoid them.
Top 10 Trends in Corporate and Financial PR for 2025
As we move into 2025, corporate and financial PR is evolving at an unprecedented pace. AI-driven strategies, shifting political dynamics, and the increasing dominance of digital platforms are redefining the way companies communicate. Social media will remain a key battleground, but approaches will diverge significantly across regions and ideological groups due to differing attitudes toward moderation and content governance. To stay ahead, PR professionals must embrace innovation, navigate polarization, and prioritize authenticity. Here are the ten key trends shaping PR in the coming year.
Will DXPs replace corporate websites?
Some marketing experts predict that corporate websites will become obsolete, replaced by direct communication through social media and fully integrated digital experience platforms (DXPs). While businesses are shifting toward more seamless and personalized digital interactions, the idea that websites will disappear is misleading. Instead, they are evolving—becoming smarter, more connected, and more essential than ever.
The importance of mediamonitoring for financial serviceproviders from a PR perspective
In the dynamic world of financial services, where market fluctuations, regulations, and customer expectations are constantly evolving, public relations (PR) plays a crucial role. Media monitoring—the systematic tracking and analysis of news reports, social media, and other media channels—is an essential component of a successful PR strategy. This article highlights why media monitoring is indispensable for financial service providers and how it contributes to reputation management, risk mitigation, and competitive advantage.
Navigating Reputation Management in the AI Sector: Post-hype Pitfalls and Opportunities
As the dust settles from the initial AI hype, companies are now facing heightened scrutiny from both the public and the press. This phase—characterized by skepticism and deeper questioning—places AI firms at a crossroads: those who can demonstrate real value and ethical integrity stand to strengthen their reputations, while those who fail to adapt risk losing credibility.
Stop Guessing, Start Measuring: Using Metrics to Optimize Your Content Strategy
Success in content marketing isn’t just about clicks and views; it’s about meaningful engagement. To truly understand your content’s impact, you need to look beyond surface metrics.
AI and Human Insight: A Winning Combination for Financial Communications
AI is revolutionizing content marketing and PR in the financial sector. It can help identify trends, personalize messages, and predict engagement. But technology alone isn’t enough.
Your Voice, Your Message: Leveraging Your Owned Media Platforms for Maximum Engagement
In a digital world overflowing with information, owned media channels are invaluable assets for financial institutions. But how can you ensure your voice doesn’t get lost in the noise?
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