A full service PR consultancy, specialising in financial services.

Sharpe International Media Training

Stay true to yourself and know what you are saying

That is the starting point of our training courses. Journalists do their job and can ask any question they want. But, are the questions relevant? Are they insinuating? An interview can go in a different direction than you expect and sometimes a different direction than you would like.

Media training experience

Our trainers have decades of experience with media training and with the field of tension between companies and media. We show candidates how news works and what the interests are of the journalist, the public and the interviewee. It is good to realise what the effect can be of how you say something, in addition to what you say. Does the message come across? Role-playing is an important part of the training, in front of a camera. After a day of intensive training, you are aware of your message, how you deliver it and how it comes across. You know what you do and don't want to say and how to keep your footing.

How media works

We teach you to understand how media work and the methodology to stay with your message and with yourself. We think this is very important and will tell you why. Authenticity is ultimately a very important condition for getting your story across well and convincingly. The result is a story that is relevant to journalists and the intended audience.

Simple to apply

If you have had our training, it is quite simple to apply the learned techniques to tell a clear story yourself when communicating with the media, while always staying close to yourself. We are not about tricks and endlessly repeating pre-cooked messages, which is what many media trainers teach you so that you have to go back to the same media trainer every time there is a new issue and you have to memorise new messages. On the contrary.

  • That is why you should always:

    Stay true to yourself and know what you are saying.

What we offer

  • Communication strategy
  • Reputation Management
  • Media relations
  • Spokespeople
  • Media monitoring
  • Crisis communications
  • Media training
  • Press releases
  • Press enquiries
  • Media events
  • Boardroom advisory
  • Content strategy
  • Social media strategy
  • Published research


  • Asset management
  • Pension fund industry
  • Private banking
  • Retail banking
  • Foreign Exchange (FX)
  • ETF industry
  • Real estate
  • FinTech
  • Global multinational risk management
  • Insurance brokerage and advisory

For journalists

On behalf of our clients we act as a premier informational resource for journalists. Our aim is to service journalists with content based useful input for articles and news items. Journalists are invited to call us and discuss articles they are working on.

Why Sharpe International?

We offer a unique combination of working experience on the corporate side and journalism as Sharpe houses:

  • Former head of communications

    of Fortis Investments and ING Investment Management Europe

  • Former head of content management

    at NNIP Europe

  • Former key financial journalists

    at De Financiële Telegraaf, Fondsnieuws, de Consumentengeldgids, IEX, IEX Profs and Beleggingsmatch

  • Former marketing specialist

    at Siemens Nederland, Rabobank, Wolters Kluwer and Joop van den Ende Theater Producties

Contact us

  • Send us your information

    and we will contact you

"If I was down to the last dollar of my marketing budget, I'd spend it on PR!"

Bill Gates