Sharpe International PR and Communications

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PR and the growing crisis of fake news

In today’s media landscape, trust is a fragile commodity. Journalists face the increasing challenge of offering truth amidst the daily avalanche of fake information, incorrect data, and baseless claims. The ability to identify misinformation and disinformation has become crucial for both journalists and their audiences.

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Stop Guessing, Start Measuring: Using Metrics to Optimize Your Content Strategy

Success in content marketing isn’t just about clicks and views; it’s about meaningful engagement. To truly understand your content’s impact, you need to look beyond surface metrics.

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AI and Human Insight: A Winning Combination for Financial Communications

AI is revolutionizing content marketing and PR in the financial sector. It can help identify trends, personalize messages, and predict engagement. But technology alone isn’t enough.

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The Art of the Pitch: Making Your Financial News Irresistible to Media

News hijacking—seizing the moment to insert your client’s perspective into breaking news—is a powerful PR tactic. But it requires precision and timing. Journalists are under pressure to deliver stories quickly, and they need credible sources they can rely on.

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Your Voice, Your Message: Leveraging Your Owned Media Platforms for Maximum Engagement

In a digital world overflowing with information, owned media channels are invaluable assets for financial institutions. But how can you ensure your voice doesn’t get lost in the noise?

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Sharpe International Joins the European AI Alliance

HAARLEM, September 26, 2024 – Sharpe International Communications is proud to announce that Director and PR Consultant Gerrie Spaansen has joined the European AI Alliance. This strategic move aligns Sharpe International with the European Commission’s initiative to foster open policy dialogue on Artificial Intelligence (AI) across Europe.

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"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."

Richard Branson