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AI and Human Insight: A Winning Combination for Financial Communications

AI is revolutionizing content marketing and PR in the financial sector. It can help identify trends, personalize messages, and predict engagement. But technology alone isn’t enough.

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The Art of the Pitch: Making Your Financial News Irresistible to Media

News hijacking—seizing the moment to insert your client’s perspective into breaking news—is a powerful PR tactic. But it requires precision and timing. Journalists are under pressure to deliver stories quickly, and they need credible sources they can rely on.

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Sharpe International Joins the European AI Alliance

HAARLEM, September 26, 2024 – Sharpe International Communications is proud to announce that Director and PR Consultant Gerrie Spaansen has joined the European AI Alliance. This strategic move aligns Sharpe International with the European Commission’s initiative to foster open policy dialogue on Artificial Intelligence (AI) across Europe.

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"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."

Richard Branson