Strategic communications by Sharpe international
Sharpe International’s strategic communication services are designed to align seamlessly with your organization’s goals, amplifying your brand’s influence and thought leadership. Through comprehensive communication strategies, we ensure that every message is both impactful and consistent, cutting through industry noise. Our approach combines core message formulation, detailed Q&A documentation, and strategic planning that includes ongoing measurement of communication impact and reputation. By leveraging our team’s unique blend of spokesperson experience, financial journalism, and executive communications expertise, we build strategies that reflect your brand’s core values.
"We don’t just create strategies; we craft communication frameworks that drive sustained growth and brand loyalty."
Mark Beers, Founder Sharpe International
Our strategic communication services include:
Core message and Q&A formulation:
Defining the essential narratives that represent your brand’s vision.
Comprehensive communication strategies:
Developing targeted plans that meet your unique needs in finance and AI.
Impact and reputation measurement:
Monitoring effectiveness and making data-driven adjustments to enhance outcomes.
Content structure and production process advisory:
Optimizing internal workflows for efficient, cohesive content creation. We also provide content management, traffic and editorial services.
Channel and media selection advice:
Guiding your communications through optimal platforms to reach the right audience.
With Sharpe International, you receive customized, high-level communication strategies that enhance your brand’s impact and foster meaningful connections with your audiences.
News & blogs
Critical crisis communication mistakes organisations keep making (despite knowing better)
In today’s fast-paced media landscape, journalists and social media users react with unprecedented speed. Yet, many companies underestimate just how quickly a crisis can escalate and how crucial it is to respond swiftly and effectively. Good preparation is half the battle, as a well-known Dutch saying goes. But preparation isn’t just about having a plan—it’s about ensuring that plan is continuously updated and actively tested. After all, a reputation arrives on foot and leaves on horseback. At Sharpe International, we repeatedly see even well-organized companies falling back on instinct and bureaucracy when speed and clarity are paramount. In this article, we highlight the most common crisis communication mistakes and how organizations can avoid them.
Top 10 Trends in Corporate and Financial PR for 2025
As we move into 2025, corporate and financial PR is evolving at an unprecedented pace. AI-driven strategies, shifting political dynamics, and the increasing dominance of digital platforms are redefining the way companies communicate. Social media will remain a key battleground, but approaches will diverge significantly across regions and ideological groups due to differing attitudes toward moderation and content governance. To stay ahead, PR professionals must embrace innovation, navigate polarization, and prioritize authenticity. Here are the ten key trends shaping PR in the coming year.
Will DXPs replace corporate websites?
Some marketing experts predict that corporate websites will become obsolete, replaced by direct communication through social media and fully integrated digital experience platforms (DXPs). While businesses are shifting toward more seamless and personalized digital interactions, the idea that websites will disappear is misleading. Instead, they are evolving—becoming smarter, more connected, and more essential than ever.
Why Sharpe International?
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Experience
in corporate communications, marketing and financial journalism
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Specialized
in financial services communications
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Comprehensive services
enabling integrated approach
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Hands-on
agile and approachable
Contact us
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to contact us directly
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Send us your information
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