Sharpe International Joins the European AI Alliance
HAARLEM, September 26, 2024 – Sharpe International Communications is proud to announce that Director and PR Consultant Gerrie Spaansen has joined the European AI Alliance. This strategic move aligns Sharpe International with the European Commission's initiative to foster open policy dialogue on Artificial Intelligence (AI) across Europe.

The European AI Alliance is a dynamic community that brings together experts, policymakers, industry leaders, and innovators to shape the future of AI and Robotics in Europe. Since its inception in 2018, the alliance has served as a platform for sharing insights, exploring ethical frameworks, and supporting responsible AI development.
“I am honored to join the European AI Alliance and to be part of a community that is dedicated to advancing AI in a responsible and ethical manner,” said Gerrie Spaansen, Director of Sharpe International. “Our participation in the Alliance will not only enhance our ability to serve financial institutions and AI companies but also help us stay informed and engaged in the latest developments in AI regulation and innovation.”
Sharpe International Communications specializes in providing strategic communications and PR services to financial institutions and technology companies, with a focus on the impact of AI and other emerging technologies. By joining the European AI Alliance, Sharpe International aims to contribute to the ongoing discussions on AI’s legal, technical, and economic implications for European society.
The European AI Alliance plays a crucial role in developing key documents such as the Ethics Guidelines for Trustworthy AI and the European Commission’s AI Act. It offers its members access to a wealth of resources and a forum for open, multidisciplinary exchanges between legislators, citizens, academics, and practitioners.
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