OUR SERVICES
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Communication strategy
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Reputation Management
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Media relations
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Handle press enquiries
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Crisis communications
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Establishing thought leadership
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Media training
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Media events
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Boardroom advisory
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Content strategy
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Social media strategy
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Press releases
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Research content distribution
EXPERIENCE IN JOURNALISM, CORPORATE COMMUNICATIONS AND MARKETING
Sharpe International Communications is a full-service PR consultancy, specialising in communications for the financial services sector. Our comprehensive range of services, enabling an integrated approach, is designed to enhance the effectiveness of our clients' communications. The expertise in our team combines a unique set of skills from experience in corporate communications, marketing and financial journalism.
OUR EXPERTISE
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Financial services
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Asset management
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Banking
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Wealth management
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Private equity
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Pension fund investing
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Digital technologies
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FinTech
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RegTech
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Artificial intelligence (AI)
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Real estate
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Business-to-business communications
For journalists
On behalf of our clients we act as a premier informational resource for journalists. Our aim is to service journalists with content based useful input for articles and news items. Journalists are invited to call us and discuss articles they are working on.
News & blogs
Navigating Reputation Management in the AI Sector: Post-hype Pitfalls and Opportunities
As the dust settles from the initial AI hype, companies are now facing heightened scrutiny from both the public and the press. This phase—characterized by skepticism and deeper questioning—places AI firms at a crossroads: those who can demonstrate real value and ethical integrity stand to strengthen their reputations, while those who fail to adapt risk losing credibility.
AI Search Engines Mimic Journalists, Transforming SEO into PR
The integration of advanced AI search functions, like OpenAI’s recent update to ChatGPT, marks a shift in digital search that mimics journalistic practices. Today’s AI-powered search engines focus not only on finding keywords but on delivering context-rich, high-quality content, much like effective PR strategies. As search technology evolves, marketers and content creators must adopt a PR-oriented mindset—prioritizing trust, authority, and user value over technical SEO tactics.
PR and the Value of Trust
The rise of disinformation in media has fundamentally altered the PR landscape. As a former journalist, I often observed the difficulties reporters face in finding reliable sources. The dissemination of false or misleading information, often exacerbated by social media algorithms, has made it harder for journalists to do their jobs effectively.
Our people
Mark
Beers
Manno
van den Berg
Wouter
goedkoop
Gerrie
Spaansen
Why Sharpe International?
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Experience
in corporate communications, marketing and financial journalism
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Specialized
in financial services communications
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Comprehensive services
enabling integrated approach
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Hands-on
agile and approachable
Contact us
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to contact us directly
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Send us your information
and we will contact you