OUR SERVICES
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Communication strategy
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Reputation Management
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Media relations
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Handle press enquiries
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Crisis communications
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Establishing thought leadership
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Media training
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Media events
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Boardroom advisory
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Content strategy
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Social media strategy
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Press releases
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Research content distribution
EXPERIENCE IN JOURNALISM, CORPORATE COMMUNICATIONS AND MARKETING
Sharpe International Communications is a full-service PR consultancy, specialising in communications for the financial services sector. Our comprehensive range of services, enabling an integrated approach, is designed to enhance the effectiveness of our clients' communications. The expertise in our team combines a unique set of skills from experience in corporate communications, marketing and financial journalism.
OUR EXPERTISE
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Financial services
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Asset management
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Banking
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Wealth management
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Private equity
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Pension fund investing
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Digital technologies
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FinTech
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RegTech
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Artificial intelligence (AI)
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Real estate
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Business-to-business communications
For journalists
On behalf of our clients we act as a premier informational resource for journalists. Our aim is to service journalists with content based useful input for articles and news items. Journalists are invited to call us and discuss articles they are working on.
News & blogs
Critical crisis communication mistakes organisations keep making (despite knowing better)
In today’s fast-paced media landscape, journalists and social media users react with unprecedented speed. Yet, many companies underestimate just how quickly a crisis can escalate and how crucial it is to respond swiftly and effectively. Good preparation is half the battle, as a well-known Dutch saying goes. But preparation isn’t just about having a plan—it’s about ensuring that plan is continuously updated and actively tested. After all, a reputation arrives on foot and leaves on horseback. At Sharpe International, we repeatedly see even well-organized companies falling back on instinct and bureaucracy when speed and clarity are paramount. In this article, we highlight the most common crisis communication mistakes and how organizations can avoid them.
Top 10 Trends in Corporate and Financial PR for 2025
As we move into 2025, corporate and financial PR is evolving at an unprecedented pace. AI-driven strategies, shifting political dynamics, and the increasing dominance of digital platforms are redefining the way companies communicate. Social media will remain a key battleground, but approaches will diverge significantly across regions and ideological groups due to differing attitudes toward moderation and content governance. To stay ahead, PR professionals must embrace innovation, navigate polarization, and prioritize authenticity. Here are the ten key trends shaping PR in the coming year.
Will DXPs replace corporate websites?
Some marketing experts predict that corporate websites will become obsolete, replaced by direct communication through social media and fully integrated digital experience platforms (DXPs). While businesses are shifting toward more seamless and personalized digital interactions, the idea that websites will disappear is misleading. Instead, they are evolving—becoming smarter, more connected, and more essential than ever.
Our people
Mark
Beers
Manno
van den Berg
Wouter
goedkoop
Gerrie
Spaansen
Why Sharpe International?
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Experience
in corporate communications, marketing and financial journalism
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Specialized
in financial services communications
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Comprehensive services
enabling integrated approach
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Hands-on
agile and approachable
Contact us
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to contact us directly
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Send us your information
and we will contact you