A full-service PR consultancy specializing in financial services communications

Sharpe International PR and Communications for financial and AI companies

Sharpe International is a leading PR consultancy specializing in financial services, AI, and regtech communications. We offer strategic media relations, crisis communications, and thought leadership support to boost your brand’s visibility. We leverage our background in corporate communication, marketing, and financial journalism to deliver tailored strategies for asset management, banking, AI and fintech sectors.

OUR SERVICES

  • Communication strategy
  • Reputation Management
  • Media relations
  • Handle press enquiries
  • Crisis communications
  • Establishing thought leadership
  • Media training
  • Media events
  • Boardroom advisory
  • Content strategy
  • Social media strategy
  • Press releases
  • Research content distribution

EXPERIENCE IN JOURNALISM, CORPORATE COMMUNICATIONS AND MARKETING

Sharpe International Communications is a full-service PR consultancy, specialising in communications for the financial services sector. Our comprehensive range of services, enabling an integrated approach, is designed to enhance the effectiveness of our clients' communications. The expertise in our team combines a unique set of skills from experience in corporate communications, marketing and financial journalism.

OUR EXPERTISE

  • Financial services
  • Asset management
  • Banking
  • Wealth management
  • Private equity
  • Pension fund investing
  • Digital technologies
  • FinTech
  • RegTech
  • Artificial intelligence (AI)
  • Real estate
  • Business-to-business communications

For journalists

On behalf of our clients we act as a premier informational resource for journalists. Our aim is to service journalists with content based useful input for articles and news items. Journalists are invited to call us and discuss articles they are working on.

News & blogs

Navigating Reputation Management in the AI Sector: Post-hype Pitfalls and Opportunities

As the dust settles from the initial AI hype, companies are now facing heightened scrutiny from both the public and the press. This phase—characterized by skepticism and deeper questioning—places AI firms at a crossroads: those who can demonstrate real value and ethical integrity stand to strengthen their reputations, while those who fail to adapt risk losing credibility.

Read More about Navigating Reputation Management in the AI Sector: Post-hype Pitfalls and Opportunities

AI Search Engines Mimic Journalists, Transforming SEO into PR

The integration of advanced AI search functions, like OpenAI’s recent update to ChatGPT, marks a shift in digital search that mimics journalistic practices. Today’s AI-powered search engines focus not only on finding keywords but on delivering context-rich, high-quality content, much like effective PR strategies. As search technology evolves, marketers and content creators must adopt a PR-oriented mindset—prioritizing trust, authority, and user value over technical SEO tactics.

Read More about AI Search Engines Mimic Journalists, Transforming SEO into PR

PR and the Value of Trust

The rise of disinformation in media has fundamentally altered the PR landscape. As a former journalist, I often observed the difficulties reporters face in finding reliable sources. The dissemination of false or misleading information, often exacerbated by social media algorithms, has made it harder for journalists to do their jobs effectively.

Read More about PR and the Value of Trust

Our people

Mark
Beers

Owner/Consultant

Wouter
goedkoop

Manager Publication Desk

Why Sharpe International?

  • Experience

    in corporate communications, marketing and financial journalism

  • Specialized

    in financial services communications

  • Comprehensive services

    enabling integrated approach

  • Hands-on

    agile and approachable

Contact us

  • Send us your information

    and we will contact you

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

Warren Buffet